Our Story

  1. Athlete foundation

    I grew up competing in sports like swimming and snowboarding, so health, discipline, and performance became part of my life early on. I knew what it felt like to be active, structured, and constantly working toward something.

  2. Losing my way

    After I stopped swimming and training, I hit a slump. During college, I gained 30 to 40 pounds and lived with very little regard for my health. For a while, I lost the structure, discipline, and standards that training had given me.

  3. Rebuilding myself

    It was not until the end of a relationship that I started to look at myself honestly and get my act together. I began training again, rebuilding my habits, and taking responsibility for my health.

  4. Performance first

    For years after that, health became all about performance. I lifted, ran, tracked my food, and chased strength, energy, recovery, and a body that could keep up with the life I wanted.

  5. Meeting my wife

    Then I met my wife, and everything started to shift. She was a nurse, took care of herself, and naturally inspired me to take my own health even more seriously. Being with her helped me see health as something deeper than just training.

  6. Becoming a dad

    Eventually, my wife and I had our son. Since I became a dad later in life, my perspective changed completely. Health stopped being just about performance. It became about longevity, staying strong, present, and capable for decades.

  7. The nutrition gap

    That mindset led me deeper into nutrition. During a cut, I was tracking my food, macros, and micronutrients, and realized how hard it was to hit daily nutrient targets while staying in a calorie deficit. I could hit protein and calories, but covering vitamins and minerals consistently was a different challenge. That search eventually led me to beef liver, one of the first supplements that made sense in my daily routine.

  8. Building Moon Rabbit

    Moon Rabbit was built and launched from that same idea: simple, intentional supplements made for people who care about performance today and longevity for the long run, without chasing trends or overcomplicating health.

❤️ What drives us

For us, health is not just about doing more now. It is about being around, feeling good, and living better for the people who matter most.

Start With Beef Liver